AMEX MAPS
Marketing Apps (MAPS for short) is the platform that AMEX agents use to access information about offers, benefits, lounge details, and other travel specifics that is required to serve the booking of a Card Member. The primary goal was to improve the Travel Consultants experience by updating MAPS to align with the One AMEX initiative and by expanding upon existing functionality..
Biggest Win
I recommended a compare feature to improve the experience of the travel agent and increased their ability to view multiple offers at once. This was outside of the original scope but I felt it had high value for the end user and it was ultimately very well received.
My Role
As the lead designer, I wrote design user stories and assigned LOE, created visual designs that utilize the AMEX Design Language System, and presented designs to stakeholders and revise as needed.
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